More ramblings

Well I got a job finally..so this has been a good week..even with an assignment and a biostats test..This weeks class was awesome...I loved the video about breaking the clutter and watching ad campaigns from ages ago...It's amazing to see how much work goes into the making of a commercial..and I guess when it's a health communication campaign segmentation becomes even more important.

Here is an awesome ad that I feel deals with the whole prejudice of HIV in a different way..that's it for now

Week 4...I think

Ok..first of I was so interested in this class that I actually joined the entertainment and media class and now what I learned in both the classes seem to be kind of muddled in my head..

This week's class was nice...I finally realized how important it is to research your topic before you actually go into doing a campaign...I also totally loved the presentation on presentation skills..I hate watching boring presentations and when I thought about it I figured most people hate watching my boring presentations too...so from now on it's less words and more of other stuff...will post more as soon as I figure what the other stuff is...

Theoretizing Campaigns

Another week of class and it gets even more interesting. This weeks class we dealt with the theory of dual process persuasion. Especially in advertising it's amazing how much emphasis is placed on the heuristic thinking of people rather than the systematic side. It seems to me that most advertisers seem to assume that the audience they are targeting does not really have the intelligence to think too hard about any ad. While this might work for normal advertising while promotion health communication messages I feel that any campaign should probably start off heuristically but the campaign needs to eventually appeal to the systematic thinking of people to have a long term impact.

I also found the lab interesting. Before this my only experience with 'lab' work has consisted of smelly gases and broken beakers:-) I found it a relief to actually be doing a lab that involved planning a campaign for seniors to promote physical activity. The approaches based on what type of audience really gave me an insight into how different each campaign needs to be to appeal to that specific target audience. Creativity is definitely the key here...and i'm loving every moment of it...

Totally unrelated to this here is an awesome ad a friend did to prevent female infanticide--a HUGE problem in India